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Avatar photoAnnika Doroshenko

Annika is the ultimate remote employee spending much of her time traveling with her husband and friends. When not traveling or working with her digital marketing clients Annika and her husband call a little town outside of Copenhagen, Denmark home.
How to Lower Your Instagram Ad Costs 60% By Giving Facebook Exactly What It Wants

How to Lower Your Instagram Ad Costs 60% By Giving Facebook Exactly What It Wants

by Annika Doroshenko

Did you know there’s a way to dramatically decrease your Facebook Ads cost by tapping into the algorithm and giving it exactly what it wants? And we’ve proven it for months. In fact, we’ve used this exact same method to lower Facebook costs by 60% on average. Keep Learning >

Categories Digital Marketing, Facebook Ads, Instagram, Social Media
Develop the right pricing strategy for your coaching business

Most Coaches Use The Wrong Pricing Strategy, How To Know What You’re Worth In A Few Questions

by Annika Doroshenko

Every coach and service provider has a little anxiety when faced that age-old question of what to charge. I’m going to walk you through it, remove the stress and make sure you’re competitive. Keep Learning >

Categories Coaching
Sell your high-priced coaching without talking ROI

Stop Talking ROI To Sell High Priced Coaching Packages, Use These Pro Tips To Close The Deal Fast

by Annika Doroshenko

Let’s talk money for a moment. Specifically, let’s discuss what is preventing most coaches from charging what they’re actually work. Time to shift your perspective because mentioning Return On Investment to a high-end client isn’t enough to close the deal. Keep Learning >

Categories Coaching
Use negative reviews to increase your reputation and grow sales

How To Respond To Negative Reviews To Build Sales And Elevate Your Reputation

by Annika Doroshenko

Negative reviews are not the end of your business. Rather they can be a profound opportunity to build sales and win new customers/clients if you respond correctly and strategically. We’ll help you out! Keep Learning >

Categories Customer Service, Social Media
Don't discount your coaching services to land more clients

3 Steps You Must Take And Questions To Ask Before Raising Your Coaching Rates

by Annika Doroshenko

Congratulations! The time has come for you to raise your coaching rates. Find out the three steps you must take to prepare before you make the announcement. Keep Learning >

Categories Coaching
Learn from the largest email marketing in history 2020 US Presidential Election

What We Can Learn From The Largest Marketing Campaign in History: 2020 US Election

by Annika Doroshenko

While everyone has their thoughts about the election, let’s face it – elections are one big marketing campaign. With over $10B spent this year both candidates leveraged massive email marketing campaigns, and we can learn from them. Keep Learning >

Categories Email Marketing, Social Media
Power up google shopping ads in five easy step

Power Up Google Shopping Ads In 5 Easy Steps

by Annika Doroshenko

Google Shopping ads have recently proven to be one of the fastest and most valuable ways to drive sales and increase leads. We’ll help you power up in five simple steps. Keep Learning >

Categories Ecommerce, Google Ads, Google Shopping
Digital marketers can learn a lot by watching TV

Marketers Can Learn A Lot By Watching TV

by Annika Doroshenko

TV shows use classic persuasion techniques to keep viewers glued and engaged. Affiliate marketers can learn a lot from how they do it! Keep Learning >

Categories Digital Marketing
Maximize the impact of your tweets

Maximize The Impact of Your Tweets By Optimizing Twitter

by Annika Doroshenko

No one reads every Tweet in their feed including marketers, but there are things you can do to maximize every tweet you send and increase engagement. Keep Learning >

Categories Digital Marketing, Social Media, Twitter

Do Popups Still Work Or Will They Hurt Your Digital Marketing And Best Practices For Higher Conversions

by Annika Doroshenko

Using popups on your website is one of the most effective ways to drive more sales and get more leads, but what about Google’s latest policy changes? Won’t popups kill Google’s user experience rankings? Can the right popups increase leads by 300%? These answers and more. Keep Learning >

Categories Digital Marketing, Lead Generation, Lead Magnets
content-alone-isnt-enough-anymore-now-it-must-power-sales-to-keep-the-crown

Content Alone Isn’t Enough Anymore, Now It Must Power Sales To Keep The Crown

by Annika Doroshenko

Content is King. Until it’s not. What does it take for content to earn the crown? Simple. It has to drive sales to the site, phone or store. Keep Learning >

Categories Content Marketing, Digital Marketing
Biggest mistakes salespeople make that ruins conversions

How To Prevent Your Marketing Funnel From Making The Biggest Most Common Mistakes

by Annika Doroshenko

Buyers list seven important lessons about the mistakes salespeople make. Here are the biggest (and sadly, the most common) mistakes that end in lost sales and unconverted leads. Keep Learning >

Categories Coaching, Digital Marketing, Sales Funnels
How You Can Use TikTok To Grow Your Brand With Zero Followers In 2021

Why Every Small Business Owner Should Be Marketing On TikTok Right Now

by Annika Doroshenko

TikTok is one of the most popular and powerful social media platforms on the planet. If you find yourself ignoring it or feeling it’s too complicated or just won’t help your small business, please read this article. TikTok is one of the easiest ways to increase your business quickly without spending a fortune on ads. Keep Learning >

Categories Digital Marketing, Social Media, TikTok
The Startup's Guide To SaaS Marketing: 3 Step Sales And Lead Funnel

The Startup’s Guide To SaaS Marketing: 3 Step Simplified Sales And Lead Funnel

by Annika Doroshenko

Marketing a SaaS business requires a firm foundation in marketing fundamentals. To that end I put together a simplified version of a proven sales funnel broken down into three actionable steps. Learn how to connect, access and close while building your SaaS brand. Keep Learning >

Categories Lead Generation, SaaS Marketing, Sales Funnels
The Startup's Guide To SaaS Marketing For Growth Using Three Keys of Success

The Startup’s Guide To SaaS Marketing: 3 Keys To Know

by Annika Doroshenko

Marketing a software-as-a-service business can be a unique challenge. Focusing on price isn’t as important as focusing as value when selling B2B. You need a strategy that sets your service apart without competing directly. Here are three key principles to help you do just that. Keep Learning >

Categories Digital Marketing, SaaS Marketing
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